Digital Marketing

Digital Marketing Unlocking New Way

What does Digital Marketing mean?

To answer in simple words it is the marketing done on the digital platform but having a core of principals from marketing.

Marketing is the need of the hour for every business to thrive. Marketing can also be considered as the bloodline of the business. Even before the product is created the process of marketing starts.

Marketing is a set of activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

What are the skills required for Digital Marketing

To be a good digital marketer you must understand the basic marketing ,consumer psychology, Design sense, data analytics,empathy, copy writing are formulas to be a good marketer. The marketing has seen a long change in its industry but the basics remain still the same.

The Fundamentals of Marketing

Firstly marketing is not just based on creativity but is based on science. Marketing starts well before product development. Marketing is consist of the process right from collecting data, to generate a lead for the new customer while retaining the old one.

A product that makes the right fit in the market makes marketing easy for itself. The real problem in marketing arises when the quality of the product is not up to the mark or the product does not have an audience base for it.

The Four P’s of Digital Marketing

Like the traditional marketing , Digital Marketing also follows the 4 P’s of Marketing with slight change. The 4 P’s are as follows

1) Process – The method which is going to be adopted for organisation marketing. The selection of marketing technology to support the revenue goals.
2) People – It is about forming the team to collaborate and improve the communication with the target audience of the organisation.
3) Platform – Digital Marketing is all about leveraging the social media hence it is critical to select the platform according to the message and type of campaign to be executed.
4) Performance – The critical part , in Digital Marketing you can gain attention of the customer. When you try something new and to do that you need to carry different experiment and monitor its performance

Example of Digital Marketing

Eg — Indian market in post-2014 was demanding for a good value for money smartphones. This was the era where smartphones were booming. But the company was able to create the product at the right price. Companies like Samsung, L.G, very creating products at the very end of the ropes either the expensive feature-rich smartphone or low-end phone which were disappointing to use.

The expensive feature-rich phone did not perform well as the Indian market is a price-sensitive market. This gap was very well-identified by One Plus and in the year 2014, they launched their first flag-ship killer phone called One Plus One.

Eg — Indian market in post-2014 was demanding for a good value for money smartphones. This was the era where smartphones were booming. But the company was able to create the product at the right price. Companies like Samsung, L.G, very creating products at the very end of the ropes either the expensive feature-rich smartphone or low-end phone which were disappointing to use.

The expensive feature-rich phone did not perform well as the Indian market is a price-sensitive market. This gap was very well-identified by One Plus and in the year 2014, they launched their first flag-ship killer phone called One Plus One.

Which was truly a value for money phone. The demand for this phone was so high that it required an invite code to buy the phone. This a case of right product fit and marketing. All this was done digitally and a very good example of digital marketing

But the marketing does not stop once the customer is acquired or the sale is made but also listen to customers and communicate with them. If you are out of innovative ideas for your product, listening to consumers can give you valuable insights and lead you on the right track of development.

Setting the revenue goals will help you implement the right marketing strategies.

Benefits of Digital marketing vs. Traditional marketing.

Marketing done the traditional way is like displaying advertisements on TVs or the hoarding boards. Playing the brand jingles on the radio and publishing advertisements in newspapers.

But this way of marketing had to major drawback as compared to digital marketing

  1. Expensive on the cost front
  2. No data to calculate the ROI for the investment done on marketing

Marketing in this decade has turned more effective due to the availability of analytics from Google and Facebook. This data still which is collected today previously was collected by a phone call or group surveys. At times the data used to be skewed and which lead to the collection of improper data and skewed results.

Digital Marketing in India

The easy availability of data has made the work of the marketer more effective. With the entry of Reliance Jio in the market the internet penetration has increased day by day. This opens more marketing opportunities.The below stats show as updated in 2019 which denotes the upwards trend in this untrapped area of marketing.

But slow and steadily the brands and companies are moving towards digital marketing once they have understood the leveraging points in the digital media.

Scope of Digital Marketing Services

Digital marketing is a huge umbrella that consists of email marketing,content writing, content marketing, Search Engine Optimisation (SEO), Social Media. A digital marketer also needs to understand how each social media platform works and the audience each has on it.

For example LinkedIn & Facebook, LinkedIn is a platform used for professional networking while Facebook is used to connect with family and friends.

Taking clues from this the content should be posted accordingly. Being aware of the target audience and creating the content around that audience is the key to successful marketing.

Integrated marketing is systems integrated to each other where each response triggers the next action in the sequence.

Branding

Branding is the way you communicate with your audience. Personal branding is communicating a unique way that matches the individual persona. Most of the brand communicate using Meme which generates huge traction and has a sense of humour.

Branding is done in two ways either for personal or as a company both have their pros & cons. While a personal brand cannot be easily sold or invested or invested. On other lines, the personal brand can give rise to another brand or influence.

Conclusion

To conclude marketing is field science, human psychology, and data interpretation. The prime focus should always be product or services and then marketing and if the other way around happens then, surely, business is going to have a hard time doing business.

Future of Digital Marketing

The future of digital marketing is promising as it makes the playing ground the same for the new start-up and the big brands. The investment cost compared to traditional marketing is also less helping the start-up grown with small budgets.

As the technology improves so will the field of digital marketing will improve and will make a lucrative option for business to invest in for its growth. Meaning each year the demand for the digital marketers will also keep increasing.

Digital marketing is an advanced form of marketing with tools and other platforms while the core of marketing remains the same. In this article, we just covered the base of digital marketing while there are a lot more field and specialisation that one can master and be expert in it.

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